Online marketing has become the cost-effective medium to most small businesses that need a return on investment that doesn't take a year to develop. But which online marketing medium is right and in what amounts? Email, Landing pages, SEO and SEM can all be used or one medium can garner the bulk of the advertising dollars.
In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
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