Welcome to Digital Promo Trends,
a monthly newsletter designed to shine the spotlight on the fast
emerging digital incentives landscape. We will highlight new trends in
digital entertainment incentives, showcase innovative partnerships and
news, and provide the information you need to capitalize on this
powerful new market sector.
![]() It Doesn’t Get Hipper Than This November 2009 marks the launch of Promotional Currency’s new partnership with Hip Digital, the only digital music provider in the world that holds MP3 licenses from all 4 major labels in the US, United Kingdom and Canada. Our large base of digital incentive clients will shout “Hip-Hip-Hooray!” when the time comes to deploy Hip Digital’s user friendly, confusion-free website for music downloads (go ahead – take a look!). Its multi-layered full catalog of 2+ million digital music tracks will serve customers on a stand-alone basis, or through a custom-branded store. Your brand can also take advantage of fully-integrated PIN recognition through a rewards store with SSO, or single-sign-on, where users need to only sign onto one site for loyalty or rewards redemption. “One of the coolest things about this new offering is all of the music tracks are in MP3 format and can download from Hip Digital’s music store straight into the user’s iTunes folder, making transference to iPods and iPhones a cinch,” says Cyndi Walker, Director of Operations at Promotional Currency. “We’re excited about their multiple platform options, and their ability to build custom rewards stores that contribute to the total experience for consumers.” Let us tell you more about this savvy tool that helps you bring that much more to your brand: 1-888-701-3873.
Feel-Good Moments with Risk Underwriting
Remember our story last month on the jumbo-sized promotion where Promotional Currency is underwriting 30 million distributed coupons nationwide? It’s launched! Now is the time for consumers to feel good, have some fruit and save some loot with Jamba Juice. Designed to promote the company’s new year-round food options, Jamba Juice’s Feel Good Bucks are starting to appear in mailboxes and online, and even handed to people on the street by Bananaman himself. Working with Brandmovers, Promotional Currency is helping Jamba Juice by providing risk coverage not only for coupons over $1.00 but also for the brand’s “Feel Really, Really, Really, Really Good” sweepstakes, where customers can enter a drawing to win up to $10,000.00. Jamba Juice’s smooth(ie) and flavorful promotion runs through January 4, 2010.
Promo Spotlight: Reward Those Who Score the Goals
Since 1984, North Carolina-based Sports Endeavors, Inc. has promoted the game of soccer at all levels, educating players, families and officials about the sport and its equipment. Their unique catalog promotes team gear, equipment and soccer information, and now brings an added bonus: Catalog orders will arrive with a card good for 10 free music downloads – now that’s the way to score points both on and off the field.
For more information call: 888-701-3873 Email: info@promotionalcurrency.com Visit: www.promotionalcurrency.com
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One of Our Team If you’ve entertained any promotion or risk underwriting endeavor with Promotional Currency, you’ve most likely interacted with Jace Wainwright. Like the other members of our tightly-knit Promotional Currency organization, Jace wears many hats (some of them funny), but his primary focus is retail and wholesale sales, as well as the pricing grids for entertainment promotions of 100,000 units and below. Jace worked with now-president Barry Schaffer in prepaid phone cards in the 1990’s before moving into digital promotions and risk underwriting, and he’s energized by the new and interesting happenings of our digital incentive industry. When Jace isn’t working on new opportunities with his clients, he’s on a cruise or a Hawaiian beach with his wife, Wanda, or spending time with their friends and family. And did we mention he’s a crazed Dallas Cowboys fan? There’s never a question where we’ll find him on Sunday afternoons. When you’ve got an idea for a brand promotion or need help crafting one, Jace will look forward to talking with you. Contact him at (888)701-3873 and let the power of digital incentives go to work. Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers. Promotional Currency is the
preferred Digital
Promotions Partner for: and as well as We Offer:
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