In the world of response-based promotions without risk underwriting, the possibility of huge consumer participation brings both excitement and trepidation to brands and their agencies.

Value is still IN for consumers who want to continue to enjoy their favorite foods and beverages - and with that knowledge, competition among brands for those consumers’ dollars will eventually be won by those who reach the market by presenting true value for the wallet.

Take a recent project for a nationwide health food and smoothie retailer, whose coupons are set to reach consumers via online channels, man-on-the-street and direct mailers such as Valpak. Promotional Currency is underwriting this nationwide promotion, providing risk coverage for all coupons exceeding one dollar. This strategy provides extra bandwidth within a budget, allowing the brand to take on part of its own redemption risk, while leaving the rest to us.

A promotion with this grand of a scale (30 million distributed coupons) is part of a new approach for a company that continues to thrive and refine itself in the midst of changing consumer behaviors. Just who is this fruity smoothie mover and shaker? We’ll let you know next month!

SEPTEMBER PROMOTION SPOTLIGHT: IT’S THAT TIME AGAIN!

While the National Retail Federation projected Back to School spending to be down nearly 8%, other industries took advantage of marketing strategies with an educational twist.

Promotional Currency worked with the Phoenix Advertising Group for Canada’s Party Safe initiative, where representatives handed out music download cards to secondary school students during Welcome Week at school. With 10,000 music download codes landing on a custom webpage, Party Safe had a significant opportunity to make an impression on teenagers.

Promotional Currency also engaged with Luckie and Company for Regions Bank, who are handing out a total of 8,290 music download codes in a range of different amounts. Students who open a new checking account with the bank gladly receive a music download card, proving that money talks and so do digital incentives, particularly as the game continues to change for teenagers’ replacement of traditional media as entertainment.

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com

One of Our Team

Meet Laura Kellermeyer, the first voice you may hear when calling Promotional Currency’s headquarters. Since March 2008, Laura has managed our front office, bringing prior experience from an online retail company and a great attitude of “every day is different!”

Laura loves the uniqueness of Promotional Currency and the variety of methods in which she helps the rest of the team work with clients. “We have multiple opportunities to market brands, not only with music, but with skins, ringtones and more.” She also enjoys interacting with clients, particularly those with whom she’s worked in the past who call in to kick off another promotion.

When she’s not at the office, Laura’s friends and family will find her combing the beach, shooting beautiful photographs or tasting wine (or maybe all three at the same time!). And beginning next month, she and her two cats will answer to their new last name of Meyer. Congratulations, Laura!

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the preferred Digital Promotions Partner for:

and

as well as

a leading mobile entertainment media company 

We Offer:

• Solutions for U.S. and Canada
  
• Digital Music Promotions
  
• Mobile Content Promotions
  
• PC Games Promotions
  
• Online Instant Win Games
  
• Entertainment Licensing
  
• Promotional Risk Coverage
  
• Customized, Turnkey Solutions
• Spanish Language Promotions