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Naked Juice tries their hand at Facebook Marketing with a viral marketing effort that does good for the environment.
Sept. 14, 2009
It may seem odd, but somehow passing along Naked’s viral marketing effort does America good, up to $20,000 worth of good.
Naked Juice is becoming the first nationally distributed brand to switch their packaging to 100 percent post consumer recycled product, and to help spread the Naked word, they’re going viral.
Naked Juice new Facebook marketing campaign, “Naked Message in a Bottle,” helps spread the word about the switch to recycled product, while allowing Facebook users to add their own message, hence the “Naked Message” part.
So how does their Facebook marketing attempt do America any good? For every bottle passed or shared on Facebook, Naked Juice will donate five cents to Keep America Beautiful Inc, up to $20,000 or 400,000 bottles.
Naked Juice attempt not only does good for America, but it increases brand awareness for the company while educating them on an important switch to recycled product in a very environmentally aware consumer marketplace.
http://apps.facebook.com/messageinabottle